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Lingerie Basics
by Jennifer Scott
Lingerie has been an important aspect of women's clothing for centuries. It was originally designed to alter the shape of the body in order to adapt to fashion trends; in more recent decades it has developed into a fashion industry unto itself. Tens of millions of dollars are spent each year in this country alone on women's undergarments, and the industry continues to grow.
Lingerie is sold through a host of different style retailers. One of the most common ways to buy these items is through a local department store, or specialty retailer. Most major department stores will have an entire section dedicated to women's undergarments. They often carry only the most popular styles and as such are relatively "tame" in their selection, which is where specialty retailers commonly had the advantage.
Most shopping malls in America will be home to at least one lingerie specialty store. These businesses are the ideal way to find the latest in undergarment fashions and they often carry items that would be otherwise difficult to find at the average department store. Many women find these stores to be the best place to find what they need and the staff is generally well trained as well.
Of course, there are always online sources for purchasing just about any women's undergarment you can think of. These online retailers often have an advantage in that they commonly carry a much wider selection of items from which to choose, and shopping can be done from the convenience of your home of office. However, they do have downside as well, in that you are not able to physically inspect any items before purchasing. Sizing items is also more difficult as there is no way to see if it fits beforehand.
Catalogs are also a good source for finding women's lingerie. Most catalogs are associated with a "brick and mortar" business, but this isn't always the case. However, as with online retailers, catalogs do not allow one to try anything on or physically inspect any garment before the actual purchase. They can, however, give you a good idea of what's available before you visit a local lingerie store.
About the Author
Jennifer R. Scott has been writing for over ten years on a broad range of topics. She has a background that includes such diverse areas as environmentalism, cooking, animal care, and technology. If you would like more information on lingerie, please visit lingerie, a site with information on the topic.
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Victoria's Secret- New Product Launches | |
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Every other month a new product is launched at Victoria's Secret, whether it's lingerie or beauty products, and a big challenge is how to go to market with those launches.
The goal is to educate the sales associates and stores to communicate that newness to the customers, while still meeting their needs in terms of what they are coming in for. Reaching this goal is a challenge, especially with a high part-time workforce (out of 25-30,000 employees company-wide, over 90% are part-time).
The company focuses on conversion and how to convert customers, using that as the metric to success -- the number of customers that walk through the door are converted to purchases. They went back to the basics; what are the basic things you need to do to convert customers? The biggest part of the strategy was the tools incorporated, as well as the process of engaging the management teams.
If your focus is not on evaluation, you need to understand how to get there. 1. Go to some classes or workshops: this will put you in the filter and give you the lens to evaluate the situation before the training happens. 2. You cannot measure everything: Victoria's Secret picked and chose programs of what they measure, based upon where they can best isolate training as the lever to make the difference.
Be selective in picking the metrics and interventions used and lay out the evaluation plan up front by partnering with the business leaders up front.
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